This is the secret to our success. Cardinal words combined with fixed images and mutable focus can yield magickal results. What we do is NOT magick, it just looks like it as we have spent almost two decades fine-tuning our process of alchemy. Working with elements without understanding their place in a universe can be volatile unless a holistic view of the world is understood. Everything is connected, even "geek". Magic wands and silver bullets are for fairy tales. Buying into a market gets you today; building into a market lasts a life time. We have the answers you seek.